Archive for the 'Sales/Marketing' Category

First weekend of Great Singapore Sale rings in S$46 million

Posted June 14, 2007 * Comments(0)

According to MasterCard Singapore, sales are up 48% from previous years, with restaurants, hotels and departmental stores brining in most of the shopping dollars.

The reasons for the uptrend? The economy is doing well. People are travelling more, buying more fashion items and persuaded to spend by deals and promotions.

Local credit card spending is up 45%, while tourists spending has increased 54% from last year.

Source: “Great Singapore Sale off to good start with sales up 48%“, Channel NewsAsia, 13 June 2007

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Singapore’s Spam Laws take effect

Posted June 11, 2007 * Comments(0)

The Spam Control Act comes into force 15 Jun 2007.

Under the new law, violators may face up to $1 million in fines if they fail to tag “ADV” label to promotional/marketing email messages; and if users have no means to unsubscribe from the list.

The penalty for violations is a fine of S$25 for each electronic message, up to S$1 million.

The law only applies to local businesses/organisations. It does not apply to spam coming from overseas sources.

Sources:

  • “Spam Control Act 2007 to come into effect on June 15”, The Business Times, 9 June 2007
  • “Spam Control Act takes effect next Friday”, The Straits Times, June 9, 2007

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